@hash
Brand • Design • Experience
Career
I am a creative leader who builds new experiences for organizations bold enough to reinvent themselves. I work best when the stakes are high and the brief is hard.
At the Obama Foundation, I served as the first Chief Creative Officer, leading brand, design, digital, and storytelling. The centerpiece was the Obama Presidential Center in Chicago — a project that required translating a presidency into a place, and a neighborhood into a global destination.
Together with partners across the Foundation, we created…
A vibrant visual design system for the Obama brand.
A unified brand narrative to guide all of the work.
A dynamic digital experience and roadmap to the Center’s opening with a new Obama.org to start.
A visitor-centric experience design of every space on campus defining its purpose, feeling, and connection.
A beautiful interior design for furniture, fabrics, and finishes guided by the brand and the experience design.
A clear wayfinding design including maps, informational and code signage, and environmental graphics.
A groundbreaking exhibition that is interactive and immersive throughout the Museum.
A cultural programming strategy for the Center to scale our impact from Chicago to the world.
A talented creative team inside and outside the Foundation to lead the brand into the future.
At Apple, I worked alongside Angela Ahrendts to transform Apple’s relationship with its customers globally. The result was “Today at Apple” — a complete reimagining of what retail could be. Awards. Patents. 500+ stores. And 5 million square feet transformed into something closer to a cultural institution than a store.
Before that I led digital at two of the most creatively ambitious agencies, Droga5 and Goodby Silverstein. And earlier still, the United Nations, where I learned what it means to design for the full complexity of humanity.
My work always involves translation — turning ambition into language, language into experience, experience into connection.
