@hash
Brand • Design • Experience
Career
I am a creative leader that uses imagination + intuition to solve problems and create experiences that bring people together. I’m a catalyst for change that’s able to translate intention into action, and orchestrate creative work inside an organization.
Most recently I was the first Chief Creative Officer of the Obama Foundation, where I led the brand, design, digital, and storytelling. I focused mostly on the experience and design of the Obama Presidential Center being built in Chicago.
Together with partners across the Foundation, we created…
A vibrant visual design system for the Obama brand.
A unified brand narrative to guide all of the work.
A dynamic digital experience and roadmap to the Center’s opening with a new Obama.org to start.
A visitor-centric experience design of every space on campus defining its purpose, feeling, and connection.
A beautiful interior design for furniture, fabrics, and finishes guided by the brand and the experience design.
A clear wayfinding design including maps, informational and code signage, and environmental graphics.
A groundbreaking exhibition that is interactive and immersive throughout the Museum.
A cultural programming strategy for the Center to scale our impact from Chicago to the world.
A talented creative team inside and outside the Foundation to lead the brand into the future.
For nearly a decade I worked at Apple in creative and marketing roles, where I grew my skills as a leader of teams on a global scale. I led the evolution of the Apple Store by creating Today at Apple; a transformative vision for Apple's relationship with communities.
Early in my career I led strategy and digital at two of the world’s most creative agencies, Droga5 and Goodby Silverstein.
I began work at the United Nations, and I bring a global perspective of humanity and equity to all my ventures.
