Chief Creative Officer of the Obama Foundation and the forthcoming Obama Presidential Center in Chicago.

Led the experience design of the Obama Presidential Center, which means working with all teams to creative direct, edit and connect the work to who we are as a brand and how a visitor will experience the campus as a unified whole.

This specifically included interior design, furniture and finishes, wayfinding and signage, environmental graphics, digital screens, restaurant experience, retail experience, art commissions, and how spaces are used and programmed.

Pulled together different design teams and vendors to create through lines across the Center to ensure the experience adds up to more than the sum of its parts. All guided by the vision of iconic architecture firm Tod Williams Billie Tsien Architects. Helping to shape the Experience Strategy was our embedded brand strategy team Myself & Others.

obama.org/center