Chief Creative Officer of the Obama Foundation and the forthcoming Obama Presidential Center in Chicago.

Led the creation of a new digital strategy for the Foundation’s ecosystem of channels and media, as well as a vision and roadmap for the digital experience working towards the launch of the Center.

This work included the website, social channels, mobile strategy, QR code approach, digital screens on campus, visitor tools, audio guides, editorial content, email marketing, and an online store.

We launched a redesign of Obama.org in 2024 with this strategy.

Designed a creative team that included design and development by Work & Co, digital and content strategy by Myself & Others, and product management by the Foundation’s internal team.

obama.org

FULL CASE STUDY FORTHCOMING