Chief Creative Officer of the Obama Foundation and the forthcoming Obama Presidential Center in Chicago.

Led the creation of a new visual design system and "brand world" for the Obama Foundation; built on its diverse visual language and graphic history of the Obama campaigns but designed for a new era of engaging people to create change in their world.

This includes a flexible visual identity, a vibrant color palette, refinements to the iconic Sunrise logo, icon and pictogram sets, motion graphics and video idents, pattern and illustration kits, and designing new fonts that expand the Gotham typeface long associated with President Obama.

Design led by Manual Creative working with our Marcom and Creative teams to bring it to life across every aspect of the Foundation, internal and external.

Brand World Case Study:
manualcreative.com/obama