Chief Creative Officer of the Obama Foundation and the forthcoming Obama Presidential Center in Chicago.

Led the creation of a new brand strategy and architecture for the to guide all that the Foundation does; built on the Obama brand’s rich storytelling but future-facing for the Obama Presidential Center and the Foundation's many global programs.

Designed a process, driven by embedded brand strategists Myself & Others, that created alignment internally using inspiration and insights into the culture, category, audiences, and our organization.

obama.org