Led by Angela Ahrendts, I drove the concept, strategy and launch of Today at Apple globally working with teams across Apple as the “directly responsible individual”. One part I am very proud of was inspiring and building belief with the 75,000 store employees around the world.
Casey Sheehan of Work & Co was my talented design partner and really the other half of my brain. Karl Heiselman and Carol Monkowski were our creative coaches and masterful mentors.
The mission of Today at Apple is to inspire and educate people to be more creative everyday with Apple. This program was the cornerstone of the overall evolution of the Apple retail customer experience and store redesign.