In 2017 we introduced a new role in all Apple stores called the Creative Pro. The role is fully dedicated to helping people be more creative with their technology. These people are the face of Today at Apple and are teachers and practitioners.

There are over 3500 Creative and Creative Pros around the world specializing in various disciplines like art, design, music making, photography and video.

Apple has always worked at the intersection of liberal arts and technology. The Creative Pro is to liberal arts what the Genius is to technology.

Store Strategies led the scoping and creation of this role, and our team inputted and helped shape the job spec, use cases and way these roles would work as part of the Today at Apple program.

apple.com/creativepro