In 2006 the Wired Next Fest was a physical event that larger brands wanted to show of technology innovation at. GM's Saturn brand hired Goodby, Silverstein and Partners to create a a unique way to show off the Hybrid technology in their new vehicles at this event.
We used projection systems on the actual surface of the vehicles to inform conference attendees about the technology inside the car without having to cut it open. We also developed a 45’ interactive 4,000 pixel video wall that allowed users to type in their thoughts about the hybrids and clean energy and then use motion to trigger their text in the massive display.
This installation was done in collaboration with the Barbarian Group who programmed the interaction and media of the grass wall and with Obscura Digital who built the projection mapping hardware of the cars.
I led overall strategy and worked closely with the creative team to design how the technology and media could tell a compelling story.