Hashem is a creative business leader with a progressive perspective and broad knowledge of the digital landscape. He has produced customer experiences for global brands and built profitable startup businesses. He's a proven strategist able to translate thinking into action.
Hashem is currently director of worldwide retail marketing at Apple.
Prior to joining Apple, Hashem founded DE-DE (Design & Develop), a digital product studio combining engineering & marketing skills to build startup businesses. The company was funded by Droga5 and acquired by William Morris Endeavor.
DE-DE's first product, Thunderclap, is a tool to amplify important messages in social media and has over 2 million users per month and profitable. Its been used by everyone from politicians like Obama, to celebs like Beyonce, to marketers like Sony Pictures, to causes like Charity Water. Hashem negotiated an acquisition of another of the studio's products, a visual email app for iPads called Birdseye, to Russian technology giant Yandex for $4 million, an 8X return on investment.
In 2012, Hashem and the DE-DE team were recognized as one of FastCompany's "13 people who made the world more creative." In 2013, DE-DE won the Cannes Festival of Creativity's first "Innovation Lion" prize.
Prior to founding DE-DE, Hashem led digital at Droga5, a creative and strategic agency known for non-traditional marketing. He helped lead and execute the "Jay-Z Decoded" campaign to promote both Jay-Z's autobiography and Microsoft's search engine. The global effort earned a Gold Effie for effectiveness. He returned to Droga5 after DE-DE was acquired to lead a product innovation process with American Express.
Previous to his time at Droga5, Hashem was a strategist at Goodby, Silverstein & Partners. He helped lead the digital transformation of this TV-centric agency, and was part of the team that developed HP's "The Computer is Personal Again" campaign.
Hashem began his career in communications at the United Nations.