Night Out was one of our earliest projects and instead of being launched by itself we chose to transact it to LVMH's Hennessy brand to serve as part of their marketing efforts.
What it is:
Night Out recaptures the night with your friends. It’s like handing out a bunch of disposable cameras to the group before you all go out together. The mobile app invites friends at an event to take pictures together in one shared album.
How it works:
Create a Night Out even in the app and invite the friends you’re with to join. They get links to download the app and join in. Take pictures throughout the night using the app, and have your friends do the same. Put together what really happened when the pictures become available the next day at noon, and everyone in the group gets to see everybody else’s pictures in one stream.
I was product lead and ran the studio that created it, DE-DE.